Alex was born on 19 January 1988 in Tula (Russian:Тула), RSFSR, Soviet Union. His father was head of a company and his mother remained at home as a housewife. Alex played football as a child and played for the local youth team in Tula. At first he wanted to pursue a career in Sports, but later chose to pursue music as his profession.

In 2005 Alex won the gold medal for his solo performance at the Delphic Games IV. In the same year Alex went to Moscow where he was ranked #3 in a TV competition. He later moved to Moscow and entered more competitions. In 2006, he signed a contract for Universal Music Russia. In July of that year Alex was one of the performers at the "Big Eight" which was held in St. Petersburg. He was one of the executors of "Youth Eight" and was also given the opportunity to sing during the closing ceremony. In 2007, Alex won an MTV award for upcoming artists.

His acting career took off in 2006 when he starred in "Alice's Dream". Alex later enrolled in acting school. Spring 2008 saw Alex graduate from the theater school. He later became a student of the Moscow Art Theater School. Once his employment in acting was well established, Alex left the school. In 2010, Alex took part in a reality series called "Cruel Intentions", he made it to the finals finishing in second place. Later that year, he enlisted as a candidate on the TV show "Ice and Fire" in which he paired up with the famous ice-skater Tatiana Navka (Russian: Татьяна Навка). Despite an arm injury Alex continued his participation in the show.

He returned in 2009 but was forced to withdraw his entry due to employment schedule conflict. Alex was finally chosen to represent Russia in the Eurovision Song Contest 2011 and was internally selected. He finished 16th overall in the contest. After recovering from a serious car accident he suffered in early 2013, Alex Sparrow is back with music he has written, composed and arranged himself. Called Friend project, it is a collaboration with his friend, Russian actor Sergei Romanovich. The latter had already appeared in Laskoviy Mai, a film about the career of the famous Soviet band of the same name.

In 2008 and 2009 he competed in the Russian national selections for the Eurovision Song Contest with the songs New Russian Kalinka and Angelom Biht but lost to Dima Bilan and Anastasia Prikhodko respectively. On March 5, 2011 he was eventually selected to represent Russia in the Eurovision Song Contest 2011, with the song "Get You", written by highly successful Moroccan Producer Nadir Khayat (RedOne). In 2008, he entered the national selections for the Russian Eurovision song with "New Russian Kalinka", he came in fifth place.

On 22 January 2013 Vorobyov was seriously injured and suffered brain trauma after a car crash accident in Los Angeles, United States. Alexey was taken to hospital with a traumatic brain injury and several other injuries and put in intensive care. He recovered and slowly returned to recording and acting.