Jordan is originally from Hershey, Pennsylvania, and began his career in 1996 when he moved to Philadelphia and started shooting amateur sex scenes with girls who he recruited while doing shifts as a clerk at an adult Retail store called Excitement Video.

In 1998, Jordan directed the first full-length movie of his career for Pleasure Productions, releasing Live Bait. One of the women he shot, Chastity, helped propel the tape to national notoriety because she was a pro wrestling valet for World Championship Wrestling (WCW). His second movie was New Breed, which featured Devon, who went on to become a contract star for Vivid and Digital Playground. Jordan sold several individual scenes prior to releasing Live Bait, selling early scenes to Odyssey Group and Elegant Angel. He produced more than 50 videos for Pleasure and Rosebud during a two-year span.

Jordan helped re-invigorate IVD's Rosebud line in 1999-2000, producing, directing and selling titles such as Bottom Feeders (1-4), Deep Cheeks (6-7), Anal Sluts & Sweethearts (4-5) and Heavy Metal (1-2). Jordan won the first AVN Award of his career in 2002 for Heavy Metal, which was honored as the Best Anal-Themed Release. The movie starred Adriana Sage, Taylor St. Claire and Lexington Steele, who performed in all six scenes.

Jordan signed a DVD distribution deal with John Stagliano's Evil Angel studio in 2001, becoming the top-selling Director in the Evil Angel stable in his first year on the roster. In early 2006 his company Jules Jordan Video began handling its own distribution.

He established himself early on with Evil Angel, releasing the initial volumes of signature titles such as Ass Worship, Flesh Hunter and Feeding Frenzy, all three of which would go on to become AVN award-winning series. When Jordan left Evil Angel in 2006 he was their top-selling Director. Jordan said, "I wanted to control my own destiny, with where my product was headed."

Jordan launched a spinoff, all-anal sex label called Ass Factory in May 2010.

In 2013, Jordan closed a DVD distribution deal with Kink.com, bringing the San Francisco-based producer's content to DVD for the first time.

Earlier in 2015, Jordan signed Jesse Jane, now known as Jesse, to an exclusive performance contract. Under the two-year deal, Jesse will perform in eight movies per year for Jules Jordan Video.