Zoroaster was known as a sage, Magician, and miracle-worker in post-Classical Western culture. Although almost nothing was known of his ideas until the late 18th century, his name was already associated with lost ancient wisdom. Statements by Sir Thomas Browne as early as 1643 are the earliest recorded references to Zoroaster in the English language.

Some scholars such as Mary Boyce (who dated Zoroaster to somewhere between 1700–1000 BCE) used linguistic and socio-cultural evidence to place Zoroaster between 1500 and 1000 BCE (or 1200 and 900 BCE). The basis of this theory is primarily proposed on linguistic similarities between the Old Avestan language of the Zoroastrian Gathas and the Sanskrit of the Rigveda (c. 1700–1100 BCE), a collection of early Vedic hymns. Both texts are considered to have a Common archaic Indo-Iranian origin. The Gathas portray an ancient Stone-Bronze Age bipartite society of warrior-herdsmen and Priests (compared to Bronze tripartite society; some conjecture that it depicts the Yaz culture), and thus it is implausible that the Gathas and Rigveda could have been composed more than a few centuries apart. These scholars suggest that Zoroaster lived in an isolated tribe or composed the Gathas before the 1200–1000 BCE migration by the Iranians from the steppe to the Iranian Plateau. The shortfall of the argument is the vague comparison, and the archaic language of Gathas does not necessarily indicate time difference.

Enlightenment Writers such as Voltaire promoted research into Zoroastrianism in the belief that it was a form of rational Deism, preferable to Christianity. Zoroaster was the subject of the 1749 opera, Zoroastre, by Jean-Philippe Rameau. With the translation of the Avesta by Abraham Anquetil-Duperron, Western scholarship of Zoroastrianism began.

In E. T. A. Hoffmann's novel Klein Zaches, genannt Zinnober (1819), the mage Prosper Alpanus states that Professor Zoroaster was his Teacher.

Irish poet william Butler Yeats (1865–1939) and his wife reportedly claimed to have contacted Zoroaster through "automatic writing".

In his seminal work Also sprach Zarathustra (Thus Spoke Zarathustra) (1885) the Philosopher Friedrich Nietzsche uses the native Iranian name Zarathustra which has a significant meaning as he had used the familiar Greek-Latin name in his earlier works. It is believed that Nietzsche invents a characterization of Zarathustra as the mouthpiece for Nietzsche's own ideas against morality. Richard Strauss's Opus 30, inspired by Nietzsche's book, is also called Also sprach Zarathustra.

A sculpture of Zoroaster by Edward Clarke Potter, representing ancient Persian judicial wisdom and dating to 1896, towers over the Appellate Division Courthouse of New York State at East 25th Street and Madison Avenue in Manhattan. A sculpture of Zoroaster appears with other prominent religious figures on the south side of the exterior of Rockefeller Memorial Chapel on the campus of the University of Chicago.

A Common variant of the Zoroaster images derives from a Sassanid-era rock-face carving. In this depiction at Taq-e Bostan, a figure is seen to preside over the coronation of Ardashir I or II. The figure is standing on a lotus, with a baresman in hand and with a gloriole around his head. Until the 1920s, this figure was commonly thought to be a depiction of Zoroaster, but in recent years is more commonly interpreted to be a depiction of Mithra. Among the most famous of the European depictions of Zoroaster is that of the figure in Raphael's 1509 The School of Athens. In it, Zoroaster and Ptolemy are having a discussion in the lower right corner. The prophet is holding a star-studded globe.

Some later pseudo-historical and Zoroastrian sources (the Bundahishn, which references a date "258 years before Alexander") place Zoroaster in the 6th century BC, which coincided with the accounts by Ammianus Marcellinus from 4th century CE. The traditional Zoroastrian date originates in the period immediately following Alexander the Great's conquest of the Achaemenid Empire in 330 BC. The Seleucid rulers who gained power following Alexander's death instituted an "Age of Alexander" as the new calendrical epoch. This did not appeal to the Zoroastrian priesthood who then attempted to establish an "Age of Zoroaster". To do so, they needed to establish when Zoroaster had lived, which they accomplished by (erroneous, some even identified Cyrus with Vishtaspa) counting back the length of successive generations, until they concluded that Zoroaster must have lived "258 years before Alexander". This estimate then re-appeared in the 9th- to 12th-century Arabic and Pahlavi texts of Zoroastrian tradition, like the 10th century Al-Masudi who cited a prophecy from a lost Avestan book in which Zoroaster foretold the Empire's destruction in three hundred years, but the religion would last for a thousand years.

Pliny the Elder names Zoroaster as the Inventor of magic (Natural History 30.2.3). "However, a principle of the division of labor appears to have spared Zoroaster most of the responsibility for introducing the dark arts to the Greek and Roman worlds." That "dubious honor" went to the "fabulous magus, Ostanes, to whom most of the pseudepigraphic magical literature was attributed." Although Pliny calls him the Inventor of magic, the Roman do not provide a "magician's persona" for him. Moreover, the little "magical" teaching that is ascribed to Zoroaster is actually very late, with the very earliest Example being from the 14th century.

The exception to the fragmentary evidence (i.e. reiteration of passages in works of other authors) is a complete Coptic tractate titled Zostrianos (after the first-person narrator) discovered in the Nag Hammadi library in 1945. A three-line cryptogram in the colophones following the 131-page treatise identify the work as "words of truth of Zostrianos. God of Truth [logos]. Words of Zoroaster." Invoking a "God of Truth" might seem Zoroastrian, but there is otherwise "nothing noticeably Zoroastrian" about the text and "in content, style, ethos and intention, its affinities are entirely with the congeners among the Gnostic tractates."

However, in Yasna 59.18, the zaraϑuštrotema, or supreme head of the Zoroastrian priesthood, is said to reside in 'Ragha' (Badakhshan). In the 9th- to 12th-century Middle Persian texts of Zoroastrian tradition, this 'Ragha' and with many other places appear as locations in Western Iran. While the land of Media does not figure at all in the Avesta (the westernmost location noted in scripture is Arachosia), the Būndahišn, or "Primordial Creation," (20.32 and 24.15) puts Ragha in Media (medieval Rai). However, in Avestan, Ragha is simply a toponym meaning "plain, hillside."

The protagonist and narrator of Gore Vidal's 1981 novel Creation is described to be the grandson of Zoroaster. Zarathustra, the mythic hero in Giannina Braschi's 2011 dramatic novel United States of Banana, joins forces with Shakespeare's Hamlet.

In 2005, the Oxford Dictionary of Philosophy ranked Zarathustra as first in the chronology of Philosophers. Zarathustra's impact lingers today due in part to the system of rational ethics he founded called Mazda-Yasna. The word Mazda-Yasna is Avestan and is translated as "Worship of Wisdom" in English. The encyclopedia Natural History (Pliny) claims that Zoroastrians later educated the Greeks who, starting with Pythagoras, used a similar term, philosophy, or “love of wisdom” to describe the search for ultimate truth.

There is no scholarly consensus about his dates either, but based on linguistic and socio-cultural evidence Zoroaster lived in the 2nd millennium BCE, although other historians place him in the 7th and 6th century BCE as a near-contemporary of Cyrus the Great and Darius I. Zoroastrianism was already an old religion when first recorded, and it was the official religion of Ancient Persia and its distant subdivisions from the 6th century BCE to the 7th century CE. Zoroaster is credited with authorship of the Gathas as well as the Yasna Haptanghaiti, hymns composed in his native dialect, Old Avestan, and which comprise the core of Zoroastrian thinking. Most of his life is known from these texts. By any modern standard of historiography, no evidence can place him into a fixed period, and the historicization surrounding him may be a part of a trend from before the 10th century that historicizes legends and myths.

Like the Greeks of classical antiquity, Islamic tradition understands Zoroaster to be the founding prophet of the Magians (via Aramaic, Arabic Majus, collective Majusya). The 11th-century Cordoban Ibn Hazm (Zahiri school) contends that Kitabi "of the Book" cannot apply in light of the Zoroastrian assertion that their books were destroyed by Alexander. Citing the authority of the 8th-century al-Kalbi, the 9th- and 10th-century Sunni Historian al-Tabari (i.648) reports that Zaradusht bin Isfiman (an Arabic adaptation of "Zarathustra Spitama") was an inhabitant of Israel and a servant of one of the disciples of the prophet Jeremiah. According to this tale, Zaradusht defrauded his master, who cursed him, causing him to become leprous (cf. Elisha's servant Gehazi in Jewish Scripture).

These pseudepigraphic texts aside, some authors did draw on a few genuinely Zoroastrian ideas. The Oracles of Hystaspes, by "Hystaspes", another prominent magian pseudo-author, is a set of prophecies distinguished from other Zoroastrian pseudepigrapha in that it draws on real Zoroastrian sources. Some allusions are more difficult to assess: in the same text that attributes the invention of magic to Zoroaster, Pliny states that Zoroaster laughed on the day of his birth, although in an earlier place, Pliny had sworn in the name of Hercules that no child had ever done so before the 40th day from his birth. This notion of Zoroaster's laughter (like that of "two million verses") also appears in the 9th– to 11th-century texts of genuine Zoroastrian tradition, and for a time it was assumed that the origin of those myths lay with indigenous sources. Pliny also records that Zoroaster's head had pulsated so strongly that it repelled the hand when laid upon it, a presage of his Future wisdom. The Iranians were however just as familiar with the Greek Writers, and the provenance of other descriptions are clear. For instance, Plutarch's description of its dualistic theologies reads thus: "Others call the better of these a god and his rival a daemon, as, for Example, Zoroaster the Magus, who lived, so they record, five thousand years before the siege of Troy. He used to call the one Horomazes and the other Areimanius".

Almost all Zoroastrian pseudepigrapha is now lost, and of the attested texts—with only one exception—only fragments have survived. Pliny's 2nd- or 3rd-century attribution of "two million lines" to Zoroaster suggest that (even if exaggeration and duplicates are taken into consideration) a formidable pseudepigraphic corpus once existed at the Library of Alexandria. This corpus can safely be assumed to be pseudepigrapha because no one before Pliny refers to literature by "Zoroaster", and on the authority of the 2nd-century Galen of Pergamon and from a 6th-century commentator on Aristotle it is known that the acquisition policies of well-endowed royal libraries created a market for fabricating manuscripts of famous and ancient authors.

Zoroaster's name in his native language, Avestan, was probably Zaraϑuštra. His English name, "Zoroaster", derives from a later (5th century BC) Greek transcription, Zōroastrēs (Ζωροάστρης), as used in Xanthus's Lydiaca (Fragment 32) and in Plato's First Alcibiades (122a1). This form appears subsequently in the Latin Zōroastrēs and, in later Greek orthographies, as Ζωροάστρις Zōroastris. The Greek form of the name appears to be based on a phonetic transliteration or semantic substitution of Avestan zaraϑ- with the Greek ζωρός zōros (literally "undiluted") and the Avestan -uštra with ἄστρον astron ("star").

Yasna 9 and 17 cite the Ditya River in Airyanem Vaējah (Middle Persian Ērān Wēj) as Zoroaster's home and the scene of his first appearance. The Avesta (both Old and Younger portions) does not mention the Achaemenids or of any West Iranian tribes such as the Medes, Persians, or even Parthians. The Farvardin Yasht refers to some Iranian peoples that are unknown in the Greek and Achaemenid sources about the 6th and 5th century BCE Eastern Iran. The Vendidad contain seventeen regional names, most of which are located in north-eastern and eastern Iran.

An early 19th-century representation of Zoroaster derived from the portrait of a figure that appears in a 4th-century sculpture at Taq-e Bostan in south-western Iran.